Chairman emeritus of Tata Sons, Ratan Tata , has invested in Infinite Analytics, a predictive technology firm, which has existing investors like Nikhil Vora of Sixth Sense Ventures and some new ones from Silicon Valley.
Ratan Tata has made this investment, of undisclosed amount, in his personal capacity. He has been aggressively investing in startups, ranging from eCommerce firms to cab aggregators, like Snapdeal, Kaaryah, Urban Ladder, Bluestone, CarDekho, Xiaomi and Ola .
The latest to receive boost from Tata, Infinite Analytics will use these investments to beef up hiring, scale up operations and explore new verticals, it said in a statement.
Infinite Analytics counts companies like AirBnB, Comcast, B2W Digital, BabyOye, Croma Retail, eBay, Future Group, Infibeam, NBA, NDTV Retail, Trendin, Tata Marketplace among its clients.
The company was born in an MIT class of Tim Berners-Lee, inventor of the World Wide Web. Since its inception in 2012, Infinite Analytics has raised a seed round from various investors across the globe in Australia, Taiwan, India, UK and the US.
It is also backed by Berners-Lee and Deb Roy, chief media scientist at Twitter, who are also advisors in the company.
"It's a dream come true to have Mr Tata back us. We have grown up admiring and respecting Mr Tata's business acumen and this is a great opportunity for us to learn from him directly. His guidance and vision will definitely help us grow Infinite Analytics into an analytics powerhouse," Infinite Analytics co-founder and CEO Akash Bhatia said.
The company specialises in deep machine learning and predictive analytics. Their analytics platform merges data from multiple sources (customer demographic data, transactions data, loyalty program data, third party data, open data) to create a 360-degree view for the user.