In the times of global recession, international luxury brands are pinning their hopes on 'The Big Fat Indian Wedding' to come to their rescue.
The multi-billion "recession proof" business related to Indian weddings is a huge draw for brands like De Beers and
Swarovski who are gearing up for the coming wedding season by partnering with Indian designers to stake their share in the pie.
At the Tarun Tahiliani Bridal Couture Exposition held in New Delhi recently the designer spoke of the burgeoning market and said that he expected the coming wedding season to be grander than usual, with the recession blues gradually fading.
"The show is about creating an Indian identity for couture and for us couture is all about weddings, it has been so for centuries. I have partnered with marquee names like Jimmy Choo and Swarovski for the exposition and we are going to take it to New York soon," Tahiliani told PTI.
The Indian wedding season which begins in October and goes on till March, is especially lucrative for jewellery brands and the market has been entered by a number of international players like De Beers.