Mukesh Ambani-led Reliance Jio Infocomm Ltd will start full-fledged trials of 4G services across major cities in India from next month, before its expected launch of commercial service March-April 2015.
The telecom arm of Reliance Industries Ltd, India’s largest private sector company by market capitalisation, aims to offer high-speed broadband services, estimated to be more than 30 mega bits per second (mbps).
At a speed greater than or equal to 25 Mbps and less than 50 Mbps, a consumer download experience would be: 500-page book: 0.2 seconds; 4-minute song: 0.6 seconds and a movie DVD: 16 minutes.
An email to the Reliance spokesperson seeking details of the trials and the launch did not elicit a response till the time of going to press.
Reliance Jio had demonstrated a broadband speed of 49 Mbps at IIT Mumbai early this year. During trials, users would be able to enjoy such high speeds both on fixed and mobile broadband services.
According to an internal presentation, the company will work on an intelligent service platform with real-time analytics — one that is flexible to respond to new service models and which supports innovation.
“We have set ourselves a challenge to tap all the possible digital opportunities before the commercial launch,” a source in the company working on the roll out of trial service said.
The company is also in final stages of discussion with stakeholders to identify and tap into service opportunities for customers in areas including data, cloud, video, mobile and social and digital media.
“We believe the scale of investments being made by R-Jio makes it imperative for the company to target the entire telecom revenue base, and not just data revenues,” research agency Credit Suisse said in its latest report on telecom.
In its pilot stage, Reliance Jio will work with prospective customers, both corporate and individuals, by offering highest bandwidth speeds at the lowest cost, integration of application, devices and networks.
The company will target everything that is “connected” — healthcare, education, agriculture, retail and transportation among other.
“Every imaginable vertical and industry, can be enhanced by smart devices, broadband access and the right applications,” according to the presentatiion.
The company is confident of adapting to new expectation of consumers and is exploring flat rate, tiered and capped bandwidth plans including time-based and advertisement based ones.
Mobility combined with affordability will make digital lifestyle real in a merged world and Reliance Jio will explore this opportunity both in urban and rural India during the field trial, besides assessing the technical performance of its network.