Reliance Broadcast Network (RBNL) on Monday announced its foray into Australia with the launch of 'Big Magic International' television channel.
"This marks the company's foray into the critical APAC market with a growing South Asian Diaspora, close on the heels to its successful launches in the markets of Canada and the United States," the company said in BSE filing.
Konnec TV, Australia's DTH company, is partnering RBNL to distribute the channel in Australia.
Speaking on the announcement, RBNL CEO Tarun Katial said "...We've been able to understand the market well and have made the move in line with out international expansion and growth strategy".
RBNL said the South Asian population in Australia is about 4 lakh and makes for 2 per cent of the population of the country, making it the second largest non-European group there.
The channel offers a mix of variety of entertainment, infotainment and business news from India.
It will also feature a special weekend feature show created around the Indian business world and investments in India, along with some of the key shows from the Bloomberg TV India stable, the RBNL added.