Bhavneet Singh, managing director and senior vice president, Music Television Networks International (MTVNI) Emerging Markets Group (Central and Eastern Europe, Middle East, Russia and CIS) has spearheaded dramatic growth based on a licensing model that works on fee plus revenue sharing. The Emerging Markets group is now the biggest licensee operator within MTVNI, running over 60 per cent of all licensees. In a chat with Ritu Tripathi, Singh talks about the management of his challenges.
What is the biggest challenge that you face while heading the Group?
The biggest challenge manifests itself in understanding the complexity and cultural diversity which translates into the way one does business. Since we have 22 channels, 20 websites, 2 broadband on demand services and five mobile channels, networking too is challenging.
What management techniques do you adopt to get the best out of your team?
The main building block is getting the right people and the two key things we look for is skills and the right attitude. Once on the job, I personally believe in encouraging people to make mistakes, for making mistakes is a part of the game. Also, one has to be consistent in one’s direction and feedback, but not at the price of being inflexible. The idea is to keep pushing them to push.
How do you channelise people’s energies in the right direction?
One has to be able to play to one’s employees’ strengths. Give them something to motivate and widen their perspective. Give them the tool kit and put small measurable benchmarks so that they can see where they are going and feel constantly motivated. Rewarding people, before they expect it and not after, is the name of the game.
What is your main drawback as a boss?
The only drawback I face is that I sometime expect people to work at my own pace. Probably my expectations are too high. Also I do not seem to be balancing my personal and professional life too well as I leave very little time for myself.
Professionally, where are you heading in the future?
I want to reach a point where my learning curve will be very high again, trying to explore the unknown and reinventing myself. From business development and sales, general management and strategy, I want to widen my perspective encompassing the creative aspect of the business and understanding the content better.