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RIM to treble reach to 250 cities by FY13

BlackBerry maker Research In Motion’s (RIM’s) Indian arm aims to treble its footprint in the country to 250 cities and outgrow the industry’s projected 40% growth rate by the end of the current fiscal year.

business Updated: Jun 24, 2012 20:12 IST

BlackBerry maker Research In Motion’s (RIM’s) Indian arm aims to treble its footprint in the country to 250 cities and outgrow the industry’s projected 40% growth rate by the end of the current fiscal year.


“When I took over last December, we were present in 40 top cities, which rose to 80 by the end of March. We will take this to 250 locations by the end of this fiscal,” said Sunil Dutt, managing director, RIM India.

Despite its Canadian parent RIM losing grip of the market to more agile players such as Samsung and Apple, the company over the weekend launched BlackBerry Porsche P-9981 as part of its strategy to boost growth in the market. The phone has been developed in association with Porsche Design and is priced at a whopping Rs 1.4 lakh.

RIM India has been garnering marketshare here with its pie going up by two notches last fiscal. As of March, 2012, RIM India had 15% marketshare, up from 13% in 2010-11.

However in terms of the pecking order, it stands third behind Nokia and Samsung, which have 38 and 28% share, respectively as of March, 2012, according to data from industry research agency CyberMedia Research. India boosts of about 18.3 million BlackBerry users, out of which 90% are BlackBerry Messenger users. When asked about where does India stand in terms of the parent company’s global strategy, Dutt said, “This is a very important market for them globally and within the Asia- Pacific region, India is one of the top three markets."

Though he refused to specify the ranking of the country among the three, it is reliably learnt that India is No. 3 after Indonesia and China.

It can be noted that the Asia-Pacific region is the fastest-growing smartphone market with the first quarter 2012 shipment touching 37.3 million, according to CyberMedia Research.

Globally BlackBerry (BB) has over 77 million subscribers and sold over 180 million BB smartphones till date.

In 2011, the domestic smartphones market saw launch of 150 models by over 30 vendors. Smartphone shipments hit 11.2 million units in the year, recording an annual growth of 87%.