Korean electronics major Samsung on Wednesday launched digital projectors and photo frames in the domestic market in a bid to strengthen its IT peripherals business in the country.
"Currently, the market for digital photo frames are dominated by the unorganised players who are selling about 1,500-2,000 units per month. With this launch we plan to capture 30-35 per cent of this market," Samsung India Electronics VP-IT Business Sanjay Sharma told reporters in New Delhi.
The Samsung digital photo frame is priced at Rs 9,900.
The company also plans to launch Wi-Fi enabled photo frames by the second quarter of this fiscal which would allow users to share photographs instantly.
The digital projector, in the professional segment, is priced between Rs 2.5 lakh and Rs 5 lakh. The company is also planning to launch digital projectors for the home segment by this year.
"With the Commonwealth Games coming up the demand for digital display products in India is likely to go up," Sharma added.
Besides, the company also plans to ramp up its retail presence and open 10 new retail outlets in next six to eight months, dedicated to its IT products, he said.
Samsung has also launched three new LCD monitor series -- T Monitor, Myst Plus and Lime . The three series which comprises eight new models would be priced between Rs 8,100-Rs 18,000.
Samsung which sold nearly 6 lakh units of LCD monitors last year plans to sell 1.2 million units this year with the launch of the new series.
Currently, the IT peripherals business contributes 18 per cent towards the 1.3 billion dollar revenue of the Samsung India.