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Samsung moves in

business Updated: Mar 25, 2010 21:55 IST
HT Correspondent

South Korean electronics and consumer durables giant Samsung Electronics introduced its 3D (three dimensional) televisions here on Thursday. The 3D TVs will be available across the LED, LCD and plasma platforms.

The company has brought 10 models in screen sizes ranging from 40 inches to 65 inches that are priced from Rs 1,29,000 to Rs 4,35,000. The 3D TVs would be produced at the Noida manufacturing unit of Samsung that has a production capacity of around 1.5 lakh units per year.

A 3D TV gives the feel of depth apart from length and breadth, making the viewing experience complete. To make this possible viewers need to wear special glasses.

However, the biggest deterrent for the spread of 3D TVs has been the lack of enough 3D movies and programmes.

“These televisions will allow the viewer to watch regular programmes in a three dimensional mode. For instance, a cricket match or the daily television soaps could be converted into 3D mode,” said Ravinder Zutshi, deputy managing director Samsung India. Zutshi added that this conversion from 2D to 3D happens through the push of a button on the TV’s remote.

“We expect the 3D TVs to constitute around 10 per cent of our total LED television sales in this year,” he said. The
company is eyeing to sell 300,000 LED TVs this year.