Samsung overtakes Apple in the premium tablet category in Q3

  • HT Correspondent, Hindustan Times, New Delhi
  • Updated: Oct 05, 2014 22:45 IST

The July launch of the Galaxy Tab S has helped South Korean handset maker Samsung score a small victory over its arch rival, US-based Apple Inc, in India, though it still has a lot of ground to cover in the mobile handset category.

Samsung, which is locked in a number of patent litigations with Apple in various markets, has piped the American company in market share in the premium tablet segment.

“Samsung is the market leader in the premium tablet segment of Rs 35,000 and above,” according to a report by research agency GSK.

Apple dominated this category in the first quarter (January-March) and second quarter (April-June) with more than 75% market share. While Samsung was way behind at less than 20% in both quarters, the Korean firm has overtaken Apple with 56% market share in the third quarter (July-September). The iPad maker has secured only 44%.

The Galaxy Tab S, which boasts of a super AMOLED display in 10.5-inch and 8.4-inch versions, has helped the Korean major double its average market share.

“Improved discretionary spends by end users and festive buying is expected to drive growth in the tablet market,” said Kiran Kumar, research manager, client devices at IDC India.

In the mobile handset space, Samsung is facing tough competition in mid-size and even at the top-end segment.

It recently launched the Galaxy Alpha smartphone priced at Rs 39,990, in a market where domestic companies such as Micromax, Karbon, XOLO and Lava are aggressively marketing their smart phones on Android and Windows platforms.

The new smartphones in the Nokia’s Lumia series, which run on the latest Windows opesrating system, and Huawei’s recent 3G and 4G smartphones are likely to fuel the competition further.

“The fight is tough…the dominant players position has been tested best in India,” said NK Goyal, telecom analyst and founder of CMIE.

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