Technology major Samsung has tweaked its hiring strategy in India by inducting executives from diverse sectors such as FMCG and IT for better collaboration across its business verticals and boost further growth. The company feels, given the already high revenue base it commands in the country, fresh approach in sales and marketing would be crucial to drive its next phase of growth in India.
“We are strengthening the organisation by inducting senior members in critical functions such as sales and marketing,” said J S Shin, president and CEO, Samsung (South West Asia). “We have taken people from other sectors such as FMCG and information technology.” he said. Shin said that the company has created a new position of chief marketing officer and appointed Elkana Ezekiel who was the regional director of Johnson & Johnson for the Asia Pacific region.
Other executives to come on board for Samsung are Raj Kumar Rishi, a director at hardware firm Hewlett & Packard (HP) and Mahesh Krishnan, who comes from Philips.
Samsung India has embarked on an ambitious growth plan in the country as it has set a target to gross sales of around $10 billion (Rs 45,000 crore) by 2013. The company registered sales of around $3.5 billion (Rs 15,750 crore) in the calendar year 2010.