South Korean technology products manufacturer Samsung is not in a mood to relent ground in India. The company which commands a dominant market share across a range of products from smartphones to durables such as washing machines is pushing it further to increase its market share and is eyeing a revenue growth of 30% for the year 2012.
Samsung India’s revenues grew 28% to Rs 20,000 crore in 2011. Of this, mobility and IT products contributed close to 55%.
For the current calendar year, the company has chalked out plans to strengthen its mobility and IT products division as it expects this business division to play a critical role in helping the company achieve a 30% revenue growth.
The company has raised its targets to grab a further market share in notebooks, smartphones and tablet PCs. “We already command around 41% share in India’s smartphone market but have upped our target in the category to around 60% for the year 2012,” said Ranjit Yadav, country head (Samsung Mobile & IT). Yadav said that in the consumer PC market the company expects to garner close to 12% of the market share this year, up from the 8% as compared with the last year.
Yadav said the company plans to set up 275 exclusive mobile and IT retail outlets that would include Samsung Smartphone Cafes and IT exclusive retail stores. This would be coupled with product launches whereby the firm would launch new products for the consumers.