Saregama eyes revenue from TV, cinema

Music company Saregama plans to get a significant chunk of revenue from television and cinema in the next five years. The biggest cake is television, followed by print and cinema. Saurabh Turakhia tells us more...

Music company Saregama plans to get a significant chunk of revenue from television and cinema in the next five years.

Speaking to Hindustan Times, BR Sharan, chief creative officer at Saregama said, "The Ficci PwC report clearly indicates the opportunities across segments like television, films and others. The biggest cake is television, followed by print and cinema. Hence, five years down the line, we expect a revenue share breakup of 40:30:20 between television, cinema and music (audio) respectively."

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The Ficci PwC report estimates that television will have a share of as high as 51 per cent of the total Indian entertainment and media market by 2011, which will have a size of Rs 1 trillion then. The television revenue will observe a huge upswing as they grow from Rs 19,100 crore in 2006 to Rs 51,900 crore by 2011. While print will be the second highest contributor, filmed entertainment is expected to have a substantial share of 23 per cent of the total entertainment and media pie.

Currently, Saregama's film production division has finished the shooting of Aparna Sen's The Japanese Wife and Rituparno Ghosh's Khel Khel Mein (title tentative).

Sharan also said that the company would consider launching a channel directly rather than first developing a production house and then coming up with a channel. Existing television players are busy with expansion plans and are strengthening their hold. NDTV's general entertainment channel NDTV Imagine with Sameer Nair as CEO will go on air in January 2008.