Smartphone users prefer websites over apps for shopping
More Indians prefer to log onto websites for shopping on their smartphones rather than using apps, a Nielsen Informate report said.business Updated: Jun 07, 2013 17:36 IST
More Indians prefer to log onto websites for shopping on their smartphones rather than using apps, a Nielsen Informate report said.
Close to 25 per cent of smartphone users in country prefer to shop on websites than use shopping apps, it said.
"When it comes to accessing content on the smartphone, there has been an increasing preference for apps over websites. However, in the shopping genre, the smartphone audience still prefers websites," it said.
The shopping apps are still in a very nascent stage with just 3 per cent of smartphone users accessing them, according to the report.
"On the other hand, 1 in 4 (25 per cent) smartphone users access shopping websites at least once a month, clearly indicating a preference for the website platform," it said.
The report said Flipkart emerged as the most popular shopping website on smartphones with a reach of 5 per cent, closely followed by eBay at 4 per cent.
As far as shopping apps are concerned, eBay has the highest penetration with over one per cent of smartphone users accessing the app at least once a month, while Flipkart comes in second with a reach of just under one per cent.