Snapdeal buys gift recommendation firm Wishpicker

  • PTI, New Delhi
  • Updated: Dec 11, 2014 22:56 IST

E-commerce company Snapdeal on Thursday announced acquisition of technology platform Wishpicker that offers users gift options based on intelligent recommendations.

The company, however, did not reveal financial details.

“We are investing in strengthening our technology platform and is an excellent platform with top-tier entrepreneurial, engineering talent and fits in perfectly with our vision,” Snapdeal co-founder Rohit Bansal said in a statement.

Bansal said that as consumer-buying trends are evolving, intelligent recommendations will be one of the key drivers for business volume for sellers.

This is the fifth acquisition by Snapdeal, the statement said.

Wishpicker was founded in 2013 by IIT Delhi graduates Apurv Bansal and Prateek Rathore.

Earlier this year Snapdeal had acquired, a social product discovery technology platform, focused on the fashion and lifestyle categories.

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