Snapdeal’s faux pas: Good Friday sales tagline backfires

  • PTI, New Delhi
  • Updated: Mar 27, 2016 02:39 IST
Snapdeal’s Good Friday advertising triggered a row as it was seen as it was considered insensitive.

Use of term ‘good Friday’ in a promotional campaign by e-commerce firm Snapdeal on Good Friday, a day observed to commemorate the crucifixion of Jesus Christ, triggered a row, after which the company apologised.

Issuing a statement, the e-tailer said: “We regret the tag line used. It is an error on our part”.

“We extend our sincere apologies to all whose feelings we may have hurt inadvertently. We will work to ensure that something like this never happens again,” said a Snapdeal spokesperson.

To cash in on the extended weekends due to Holi and Good Friday, Snapdeal had sent promotional e-mails to its customers with a subject line “It’s a really really good Friday|Flat 40% Off”.

However, a section of people felt offended as Good Friday is not a day of celebration.

The faux pas occurred on a day when two senior BJP leaders were left embarrassed by “wishing happiness” on the occasion of Good Friday.

Another retailer Myntra also reportedly ran a similar promotional campaign offering steep discounts ranging from 50% to 80% to its buyers on the day.

Despite several efforts, Myntra company officials could not be reached for comments.

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