Aimed at a growing gamer base in the country, mobile phone maker Sony Ericsson today launched its new gaming handset 'F305', priced at Rs 8,995.
"The F305, which has the motion sensor technology, is the first gaming phone from the stable. The phone is already available in the market," Sony Ericsson General Manager Sudhin Mathur told reporters in New Delhi.
Asked if the company was planning to launch more handsets focused on gaming, Mathur said Sony Ericsson would look at this segment as the number of gamers in the country is growing.
Sony already has its Walkman and Cybershot range for the music and imaging segment, respectively.
The handset has three preloaded motion games along with 50 additional games and is equipped with a two megapixel camera.
Talking about the impact of the slowdown, Mathur said, "Globally there is a slowdown in the market. In India, there is a hesitation but sales have not gone down tremendously."
"There is a marginal shift and the market is getting polarised between the high-end and the low-cost handsets and we are very excited about the (Indian) market," he added.
The company will continue to focus on the mid and high category in India.