Highlighting the country’s growing importance for multinational giants, electronics-cum-consumer durables major Sony said it is targeting to double India’s share in its global revenues over the next three years.
“At present India contributes a mere 5 per cent of total revenue generated by Sony. We are eyeing a revenue contribution of 10 per cent from India operations by 2013,” Masaru Tamagawa, managing director Sony India told Hindustan Times.
The company expects to mop up close to Rs 4,000 crore through sales realisations by the end of current financial year.
Sony India expects this robust and ambitious growth to come from the increased sales of LCD televisions, laptops, cameras, MP3 players and play stations. The market for LCD televisions is expected to increase by 50 per cent from 10 lakh units to 15 lakh units.
“LCDs will continue to contribute a major chunk of our revenues. We expect them to contribute 35 per cent to our sales,” explained Tamagawa.
“India will be an important market for the company in the months to come. The economic revival has been quite fast especially in the second half of 2009 and we are optimistic for 2010,” Tamagawa said, adding Sony’s focus would remain on the premium segment. “We have no plans to hit the mass market notebook and laptop market.”