Sony India targetting Rs 100 crore from Kerala during 'Onam' | business | Hindustan Times
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Sony India targetting Rs 100 crore from Kerala during 'Onam'

business Updated: Jul 21, 2010 16:06 IST

Consumer electronics major Sony India on Wednesday said it was targetting Rs 100 crore turnover during the 'Onam' festival in August in Kerala and consolidating its position as the top brand in the state.

"Aiming to consolidate its position as the top brand in consumer electronics in Kerala, Sony India has set a target of 45 per cent growth for the festival this year," Sunil Nayyar Senior General Manager Sales, told reporters in Kochi.

The company would focus on Bravia LCD televisions,Cyber shot cameras and Home Theatre systems and would aggresively promote the products to achieve the ambitious target figures, he said.

Sony would spend Rs 5.5 crore for marketing during Onam for print advertisements, hoardings and advertisement spots on television, he said.