Nupur Bhatia, a first-year student of Delhi University, refrained from downloading songs and movies on numerous occasions, mainly due to poor broadband connectivity and rising tariffs for data services.
She now has an option — of downloading content without using mobile internet!
Come January, Delhi based Wi-Fi service provider Ozone Networks will allow phones without 2G and 3G connections to download content in collaboration with Speed Fetch. The service is currently in the test phase.
A seven minutes Sada dil vi tu high-definition song from the movie ABCD can be downloaded in 20 seconds. “I gave a thumbs up to a question in the response form, for Rs 10 tariff for such downloads,” said Bhatia.
Ozone Networks has more than 1,500 hot spots across India. In the first phase of rollout, Speed Fetch will launch 4,000-5,000 movies for Rs 10-30 in Mumbai airport, McDonalds, and Haldirams. It plans to launch in 25 locations in metros and smaller towns.
And with 55% of 900 million cellphone users in India watching videos every day, the demand for content and bandwidth is only likely to grow.
“There is a demand and opportunity,” said Sanjeev Sarin, founder and CEO of Ozone Network. “We have joined hands with Speed Fetch to provide content and are working with the technology partners to provide enhanced Wi-Fi speeds and have entered into agreements with operators.”
Speed Fetch a first-of-its-kind micro caching solution will provide speedy access without internet connectivity. Caching is the storage of Web files for later re-use at a point that can be more quickly accessed by the end user.
“We are in the process of closing strategic partnerships with leading content owners and publishers and will be providing exclusive and premium content,” said Dipank Sharma, chairman, Speed Fetch.