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Soon, pick and choose DTH channels

Come September, all Direct-To-Home, Conditional Access System and Internet Protocol Television consumers will have the right to subcribe to individual pay channels rather than buy bouquets of channels offered by the service providers, as is the practice now. HT Correspondent reports.

business Updated: Jul 23, 2010 01:38 IST
HT Correspondent

Come September, all Direct-To-Home (DTH), Conditional Access System (CAS) and Internet Protocol Television (IPTV) consumers will have the right to subcribe to individual pay channels rather than buy bouquets of channels offered by the service providers, as is the practice now.

Choice widens

DTH, CAS, IPTV subscribers can choose channels they want to watch. Choice won’t be limited to predetermined bouquets service providers offer.
Those who choose individual channels must, however, pay a basic Rs 150 a month charge in addition to cost of each channel.
Service providers can't hike subscription rates for first six months after subscriber enrolls.

Broadcast regulator Telecom Regulatory Authority of India (TRAI) has also decided that service providers can charge a maximum Rs 150 per month on those who pick channels over bouquets. The pay channels will have to be paid for separately.

TRAI has not fixed any retail tariff for the pay channels. "As market forces appear to be operating effectively, there is no need for intervention in the matter of retail tariff fixation at present," an official said.