Tata Chem fans out into daal | business | Hindustan Times
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Tata Chem fans out into daal

After years of manufacturing and retailing salt across the country, Tata Chemicals is now seeing value in the food segment. The company has extended its offering from salt to food essentials as it forays in commodity space with four variants of daal.

business Updated: Dec 21, 2010 20:52 IST
HT Correspondent

After years of manufacturing and retailing salt across the country, Tata Chemicals is now seeing value in the food segment. The company has extended its offering from salt to food essentials as it forays in commodity space with four variants of daal.

In a farm-to-fork initiative Tata Chemicals has entered an agreement with Rallis India to procure pulses.

“Branded pulses offer great opportunity and potential for growth. Our pricing will be competetive,” said. R Gopalakrishnan, chairman, Rallis India Ltd and vice chairman, Tata Chemicals.

“Daal has been an integral part of almost every Indian meal. The pulses production is stagnant and of the 14-15 million tonnes consumed, at least three million tonnes are imported,” he said.

The company aims to procure 0.5 million tonne pulses over the next five years. It has launched four variants of pulses priced between R85 and and R100 for a one kg-pack.

The branded pulses segment is still small with just about 5% contribution.

Tuesday’s announcement follows a major acquisition by Tata Chemicals announced on Monday. The company had acquired a 100% stake in the UK-based British Salt at an enterprise value of R650 crore.