A new milestone in its retail business expansion in Mumbai, the consumer base of Tata Power Company has crossed the one-lakh mark.
Tata Power had 26,000 direct consumers prior to its retail expansion in Mumbai, which commenced from November 2009 onwards. The new consumers have switched over from suburban supplier Reliance Infrastructure owing to the high tariff. Tata’s is apparently the lowest tariff in the city. Switch over has not yet taken off in the island city as the utilities are locked in a legal battle.
The firm’s consumer mix at present comprises 78% residential, 5% industrial and 17% commercial. Company expected the consumption of residential group to double this year as it has been reaching out to low-end customers in residential segment residing in areas such as Vashi Naka Chembur, Nagesh Patil Wadi, Chembur (east), Navpada Bandra, Nagri Nivara Parishad, Goregaon among others. Prasad R Menon, MD, Tata Power, said, “In the last one year, we have witnessed a heartening response from the consumers. This further reiterates their trust in a company that has served them for almost a century now. This relationship will grow from strength to strength.”