Tata’s electronics chain Croma enters online space | business | Hindustan Times
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Tata’s electronics chain Croma enters online space

business Updated: Apr 21, 2012 00:23 IST
Rachit Vats

With the growing acceptance for e-commerce in India, the Tatas too have joined the online space. Tata Sons-promoted Infiniti Retail, which runs the multi-brand electronics stores Croma, silently launched its online operations.

The company will make an announcement on Monday in the presence of Ajit Joshi, managing director and CEO, Infiniti Retail, Ratan Tata, chairman, Tata Sons, and Cyrus Mistry, deputy chairman, Tata Sons.

The electronics chain posted loss of Rs 61 and Rs 1,549 crore sales for the year ended March 2011-12.

Tatas are not alone joining the e-commerce party. A long list of retailers, including Future Group, is finding it difficult to ignore this space. Future Group’s e-Zone forayed the online space a year ago. Industry estimates say India’s e-commerce market will zoom from the current R51,100 crore to R1,020,000 crore in revenues by 2020. Also, India is considered a big market with 100 million web users already.

The company spokesperson did not reply till the time of filing this story. A call made to the company’s customer care however confirmed the online operations have commenced. Further an update on the website claims, “E-commerce is our latest venture to achieve yet another important goal, which is to bring customer the best shopping experience on the go.”