Tata-SIA’s ‘Vistara’ airline to take off in Oct

  • HT Correspondent, Hindustan Times, New Delhi
  • Updated: Aug 12, 2014 08:35 IST

Tata-SIA Airlines Ltd (TSAL), the joint venture between Tata Group and Singapore Airlines, on Tuesday announced the brand name of its new airline — Vistara.

Vistara has been derived from Sanskrit ‘Vistaar’, which means ‘limitless expanse’, and draws inspiration from the brand’s domain — the ‘limitless’ sky.

The Delhi-headquartered airline, a 51:49 JV between Tata Sons and SIA, is expected to start operations in October 2014. It will take delivery of its first plane, an Airbus A320, in September and plans to have a fleet of five aircraft by December and to raise its fleet to 20 by the end of the fifth year of operation.

Vistara, a full-service carrier, will enter the market at a time when all except one Indian airline (IndiGo) is bleeding. It will take on Jet Airways and Air India, both of whom have posted huge losses.

“Vistara will redefine the way we travel in India,” said Prasad Menon, chairman, TSAL.

“We are in the last lap of the process of securing air operator permit,” said CEO Phee Teik Yeoh.

The airline’s logo is derived from a ‘yantra’, a perfect mathematical form that reflects the universe. The eight-pointed star at the centre of the logo reflects the high standards Vistara is committed to and the excellence that will be a hallmark of the airline.

From Around the Web
Sponsored by Revcontent

also read

25 Amul ads that show how economic reforms changed India
Show comments

Steps to disable Ad Blocker on your browser


In order to serve content on our website, we rely on advertising revenue which helps us to ensure that we continue to serve high quality unbiased journalism. From our end, we will aim to show clean and unobtrusive ads to provide you with a great browsing experience.

Request to please follow the steps below and once done, please refresh your page.


For Chrome and Ad BlockPlus users

1.Press the ‘ABP’ icon in your toolbar at top right of this page

2. Click on ‘Enabled on this site’; this should now change to ‘Disabled on this site’


chrome



For Chrome and Ad Block users

1.Press the ‘AdBlock’ icon in your toolbar

2.Select the option ‘Don’t run on pages on this domain’ and then click ‘exclude’ on the pop up


chrome

Steps to disable Ad Blocker on your browser


In order to serve content on our website, we rely on advertising revenue which helps us to ensure that we continue to serve high quality unbiased journalism. From our end, we will aim to show clean and unobtrusive ads to provide you with a great browsing experience.

Request to please follow the steps below and once done, please refresh your page.


For Mozilla and AdBlock Plus (ABP) users

1.Press the ‘ABP’ icon in your toolbar

2.Select the option ‘Disable on hindustantimes.com’


chrome

Steps to disable Ad Blocker on your browser


In order to serve content on our website, we rely on advertising revenue which helps us to ensure that we continue to serve high quality unbiased journalism. From our end, we will aim to show clean and unobtrusive ads to provide you with a great browsing experience.

Request to please follow the steps below and once done, please refresh your page.


For Internet Explorer and AdBlock Plus users

1.Press the ‘AdBlock Plus’ icon in your status bar at the bottom of the screen

2.Select the option ‘Disable on hindustantimes.com’


chrome

Steps to disable Ad Blocker on your browser


In order to serve content on our website, we rely on advertising revenue which helps us to ensure that we continue to serve high quality unbiased journalism. From our end, we will aim to show clean and unobtrusive ads to provide you with a great browsing experience.

Request to please follow the steps below and once done, please refresh your page.


For Safari and AdBlock users

1.Press the ‘AdBlock’ icon in your toolbar

2.Select the option ‘Don't run pages on this domain’ and then click 'exclude'


chrome