Tata Steel takes major retail initiatives | business | Hindustan Times
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Tata Steel takes major retail initiatives

business Updated: May 17, 2009 15:44 IST

Tata Steel today said it has taken major retail initiatives to promote sale of its steel products in the country, including doubling of its outlets to 1,000 in the next 2-3 years for its branded products.

The second step would be to increase the number of steel junction outlets in the eastern region through franchises to sell all kinds of steel items like furniture, jewelry, cutlery and home building items and branded products of the company, a Tata Steel official told PTI.

The Jamshedpur-based steel major started its retail initiative in 1999 to reach out to the retail buyers. It has around 10,000 distributor-owned exclusive shops, including 3,000 in rural India, to sell its branded products.

In order to take the retail initiative forward, the company had in 2003 started the "retail identity programme" wherein certain shops were identified to be converted as exclusive outlets for branded products. "Currently, out of these 10,000 outlets more than 500 are exclusive retail shops form where customers can get services like product weighment, assured price, door-delivery, roofing accessories, plumbing solution and product eduction," the official said.