With a view to build a new and strong global brand, Tata group company, Tata Tea, on Thursday said that it has decided to change its name from Tata Tea Limited to Tata Global Beverages Limited.
The company's Board of Directors has approved a change in the name of the company from Tata Tea to Tata Global Beverages, a statement issued here said.
Tata Tea, Tetley, Eight O Clock Coffee and other company names will change to one corporate name--Tata Global Beverages Limited--subject to the approval of the shareholders and the approval of the central government, the statement said.
The approval of the shareholders is proposed to be sought by way of postal ballot in accordance with the provisions of Section 192 A of the Companies Act, 1956, the statement said.
Following the operational integration of its five beverage businesses announced last year, Tata Global Beverages will unite all the beverage interests, marking another step in its transformation to become a global leader in 'good for you' beverages. Current brand names will remain for its products, it said.