Tata Tea, Pepsi strike deal for beverages joint venture | business | Hindustan Times
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Tata Tea, Pepsi strike deal for beverages joint venture

business Updated: Apr 09, 2010 21:41 IST
HT Correspondent
HT Correspondent
Hindustan Times
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Tata Tea and world No. 2 cola maker PepsiCo on Friday said they had signed a preliminary agreement to form a joint venture for non-carbonated beverages focused on health and wellness.

The companies did not divulge investment details or specific products planned for the category.

“More details will only be available once the definitive agreements for the joint venture are finalised and executed, which is expected to be done over the next few months,” PepsiCo India said.

The companies have signed a non-binding memorandum of understanding that could be converted into a joint venture.

The proposed joint venture would not conflict with existing arrangements of either company, the statement said. Both companies have products in the health and wellness category like PepsiCo’s Nimbooz and Tropicana and Tata Tea’s fruit drink TiON.

Tata Tea, which owns the U.K-based Tetley brand, is the world's second-biggest packaged tea maker.

Industry sources estimate the non-carbonated beverage market in India to be around Rs 3,500 crore, with a 25 per cent annual growth rate.