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Tatas enter digital classrooms

business Updated: Feb 25, 2011 23:01 IST
Rachit Vats
Rachit Vats
Hindustan Times
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Tata Interactive Systems (TIS), a subsidiary of Tata Industries, has joined the ranks of firms such as Educomp to digitise Indian classrooms across the country. With an investment of Rs 100 crore, TIS aims to digitise 1,000 classrooms in the first phase of its operations and triple the number in the next three years.

“Schools are increasingly going digital and they are making investments as they see value in this. We see the business turning profitable in the third year,” said Sanjaya Sharma, chief executive, Tata Interactive Systems.

Seeing business, more players are entering the space. “We get calls from various players on a daily basis. This is an interactive and user-friendly technology and keeps the students active, helping them benefit in studies and overall growth,” said Nandan S Dikshit, founder and chairman, City International School.

After an interaction with parents, Dikshit adopted the technology in three of the six schools he runs and is now gearing up to introduce the same in the other schools as well. The supplemental education business in India offers a $15 billion opportunity.

In case of City International, the difference in fee is an additional R200. It is likely to be the same for other schools as well.

“We have entered the market just in time. Companies in these space are growing at 60% a year and we see a much rapid growth for ClassEdge,” said Sharma.