Telecom operators in India including Bharti Airtel, Vodafone, Reliance Communications, Idea Cellular, Aircel, Tata Teleservices, MTS, Uninor, MTNL and BSNL are going all out to woo consumers with exciting data packages, a move that is boosting both their revenue base and offering consumers wider choices.
The telecom services industry witnessed a 3% growth during the October-December quarter of 2013, according to data submitted by operators to the Telecom Regulatory Authority of India (TRAI) and the Department of Telecommunications (DoT).
In fact, active data subscribers and traffic (the amount of data transmitted) rose 23% and 15%, respectively, during the quarter.
The rise in smartphone usage and increased investments in data business is likely to aid further growth, said experts.
“Data demand is likely to gain further momentum with increase in smartphones, better product offerings, and increased investments in data business,” Dmitry Shukov, MTS CEO, told HT.
A senior DoT official said data growth will be fuelled by increase in smartphone and PC shipments.
For example, Airtel’s data subscribers will grow 130 million in three years and data revenues will form 50% of mobile revenues over 2014-17 according to a report by brokerage firm CLSA.