‘The industry at large is not involved in piracy’
Anil Arjun, CEO, Adlabs Films, talks about piracy in the Indian film industry in an interview with Serena Menon.business Updated: Sep 27, 2009 01:59 IST
How safe is the industry if the police investigation after the 'What’s Your Raashee?' case has discovered culprits within some of its biggest production houses?
This is a one-off case where these people happen to be from the industry. And we have proved that the print of What’s Your Rashee? did not move out from our premises. So it would be wrong to blame the entire industry.
All stakeholders involved — producers, exhibitors and distributors — and legitimate operators believe in the long-term business potential of the industry.
Are you saying that no nexus exists between the movie pirates and the industry?
Yes. The investigations so far have stated that they have busted a piracy racket. They have not proved that the industry at large is involved in this.
Where do you think the problem lies?
In this specific case we can’t say until the investigations are complete. But if you look at the bigger picture, there have been thefts at the theatre levels (from where the prints that are called ‘camera prints’ come) and from many other sources.
The police is also looking into the matter of how pirated tapes reach Karachi, Pakistan.
Does Adlabs as a production house take extra precautionary measures to protect their material?
Our facility is 100 per cent secure, whether it is our lab output or digital output. We have a complete log of all our entry and exits. We also have very strong video monitoring networks, which is why we could quickly convey to the authorities and the industry that the print did not move out from our premises.