Sony's Move motion-sensing controllers for PlayStation 3 will hit the US in September ahead of Microsoft's rival Kinect devices, as firms prepare to battle for gamers' affections.
"We think the PlayStation Move will bridge the gap between core and casual gamers," Sony Vice-President Peter Dille said on the opening day of the Electronic Entertainment Expo.
Move will hit the market in time for the year-end shopping season and aims to tap into an enthusiasm for motion-sensing controls that made Nintendo Wii consoles marketplace superstars.
The Move controllers, which are reminiscent of small black flashlights topped with brightly colored orbs, allow gamers to control PS3 play with swings, jabs and other natural movements instead of the toggle-and-button commands of play on PS3 and Xbox 360.
Titles tailored for play with Move include Resident Evil 5 Gold Edition and Tiger Woods PGA Tour 11.
Nintendo, meanwhile, has turned to James Bond and Mickey Mouse to keep players enchanted with the Wii as rival consoles debut motion-sensing controls.
Activision is reviving a long dormant franchise with "GoldenEye 007" videogame for Wii consolese. Players will get the chance to "use the lethal style of Daniel Craig's James Bond to overtake an arms syndicate that threatens the world".
A "Disney Epic Mickey" title will send the cartoon mouse on adventures in a virtual "Wasteland" of forgotten characters.
Mickey will have the power to erase characters or restore them to glory, with his actions influencing the course of the game, according to Warren Spector of Junction Point Studio, which is crafting the software.