Top marketing strategist Nirmalya Kumar to join Tata Sons | business | Hindustan Times
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Top marketing strategist Nirmalya Kumar to join Tata Sons

business Updated: Jul 17, 2013 12:27 IST
HT Correspondent
HT Correspondent
Hindustan Times
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Top marketing strategist and London Business School professor Nirmalya Kumar will join Tata Sons as member of the group executive council from August 1, 2013.

Kumar, a Thinkers 50-fame management guru, will be reporting to the Tata chairman Cyrus P Mistry and hold responsibility for strategy formulation at the group level.

He will also lend his expertise to bringing customer centricity to the fore across the group companies.

Reputed to be one of the world's leading thinkers on strategy and marketing, Kumar was included in Thinkers50 (the biannual listing of the top 50 management thinkers in the world) and received their "Global Village Award" (for the person who contributed most to the business community's understanding of globalisation and the new frontiers established by the emerging markets).

He has authored six books, the latest being, 'Brand Breakout: How Emerging Market Brands Will Go Global'.

He has also been awarded with the Honorary Fellowship by the School of Oriental and African Studies (SOAS), University of London, in recognition for patronage and promotion of South Asian art.

Kumar received his B Com from the Calcutta University, his MBA from the University of Illinois at Chicago and his PhD in marketing from the Northwestern University of the USA.

He has taught at the Harvard Business School, IMD (Switzerland) and the Kellogg Graduate School of Management.

He is a member of the Board of Governors of the London Business School and has served on the boards of several top companies too.

Tata Group: A 100-plus giant

The Tata group comprises over 100 operating companies in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals.

The group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries.

The total revenue of Tata companies, taken together, was $100.09 billion (around Rs. 475,721 crores) in 2011-12, with 58% of this coming from business outside India. Tata companies employ over 450,000 people worldwide.

The Tata name has been respected in India for more than 140 years for its adherence to strong values and business ethics. Every Tata company or enterprise operates independently.

Each of these companies has its own board of directors and shareholders, to whom it is answerable.

There are 32 publicly listed Tata enterprises and they have a combined market capitalisation of about $85.97 billion (as on July 11, 2013), and a shareholder base of 3.8 million.

The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels.