For an excellent and engaging introduction to the world of advertising, log on to the Internet site of the Advertising Agencies’ Association of India at http://www.aaaindia.org
Many institutions offer a general course in mass communication where advertising is one subject along with public relations and journalism. Postgraduate diploma courses in advertising are offered at a limited number of institutions in India. These include Mudra Institute of Communication (MICA), Ahmedabad; Indian Institute of Mass Communications (IIMC); FORE School of Management, New Delhi; and Narsee Monjee Institute of Management Studies (NMIMS), Mumbai. Private universities like Amity and Rai University also offer similar courses.
Public relations courses
Degree courses at South Gujarat University, University Of Mumbai. Diplomas available at Bharathidasan University, Tiruchirapalli; Bharatiya Vidya Bhawan, New Delhi; Gujarat University, Navrangpura, Ahmedabad; Makhanlal Chaturvedi National University Of Journalism, Bhopal
Postgraduate diplomas are available at Aligarh Muslim University; Centre For Image Management Studies, Noida; Devi Ahilya Vishwavidyalaya, Indore; Sophia College, Mumbai; Symbiosis Institute, Pune; Xavier’s Institute Of Communication, Mumbai
Event management courses
Event Management Development Institute, Mumbai, Pune and Bangalore; International Institute of Event Management, Mumbai