It's not just arts and culture or history that makes India popular, but also its way of doing business.
The FutureBrand's latest Country Brand Index (CBI) has ranked India among the top five countries for value for money, authenticity, history, best brand for art and culture and business.
India has also made it to the list of this year's "rising stars" -- the places which are likely to become major tourist destinations in the next five years, according to the survey.
Other rising stars include United Arab Emirates (UAE), China, Vietnam, Croatia and South Africa.
CBI is a comprehensive study of about 3,000 international business and leisure travellers from nine countries -- the US, the UK, China, Australia, Japan, Brazil, UAE, Germany and Russia.
The survey was conducted by FutureBrand, a leading global brand consultancy, along with public relations firm Weber Shandwick's Global Travel & Lifestyle Practice.