Online taxi giant Uber is set to officially launch its services in Pakistan on Thursday, starting from Lahore, and eventually expanding to Karachi and Islamabad.
Given the cases of assault by drivers of Uber cabs across countries, the company said it would subject all drivers to a thorough background and verification check, including car registration, police verification, and driving licenses. They will also have to attend a mandatory sexual harassment seminar, Loic Amado, international launcher at Uber, said.
Pointing out that the aggregated taxi service was looking at filling a gap in the existing transportation network, Amado said Pakistan held much promise for Uber.
“Uber Technologies Inc uses a free GPS-enabled app to link drivers from private car companies to passengers at cheaper rates and promises a quicker response time — often within 10 minutes,” he said.
Lahore was chosen as the launch site for its online service since 20% of all ecommerce transactions happen in the city.
Founded in 2009, Uber expanded globally and is operating in 300 cities in over 60 countries. It is currently valued at over USD 50 billion.