Sanjay Dalmia-promoted Gujarat Heavy Chemicals Ltd (GHCL), which acquired UK-based home textile retailer Rosebys for around $40 million last year, aims to set up 20 stores to push the brand in India and also take the label to Eastern Europe.
GHCL Chairman Dalmia said that the company would set up a chain of stores with an average space of 10,000 square feet over the next 12 months.
GHCL has acquired four home textiles companies during the last two years. These included three companies in the USA – Dan River, Best Manufacturing Group and HW Baker --- apart from UK-based Rosebys which it acquired in June last year.
“We are in the process of building a powerful brand and are poised to grow and build a dominant presence in the country’s home textiles industry. Our plan is to further develop a vertically integrated home textiles capability encompassing all aspects of product delivery from raw material to retail,” Dalmia said.
Rosebys, which has more than 300 stores across the United Kingdom, was acquired last year.
The company’s CEO Mark Dyson said GHCL was in the process of taking the Rosebys brand to other Eastern European countries such as the Czech Republic and Romania.
“GHCL is the process of taking the Rosebys brand to other eastern European countries as well. In the UK, Rosebys has been a part of the gradually evolvement of the retail sector there. We would combine that experience to lead the Indian home textiles market,” Dyson said.
Dyson said that company has a strong presence in bedding, curtains and kids’ garments with over 350 retail outlets across the UK and an annual turnover of close to $250 million.