Chocolates as such are considered intoxicating for many, and an American entrepreneur now wants to give it a new high by lacing the bitter-sweet dessert with the Indian Bhang and trademark it too.
The product, to be produced and sold in the US for now and later in India, will be called “Bhang: The Original Cannabis Chocolate” and the New Mexico-based chololateur has sought a trademark for the same. If the trademark is granted, in future, the word Bhang would be barred for use for a chocolate or candy product by anyone else.
Bhang is one of the few legally available preparations of cannabis plant in the country. It is smoked and consumed as a beverage or doughed up as semi-solid candies.
Chocolateur Scott J. Van Rixel plans to start selling at least two types of Bhang chocolates in the US and will consider expanding to India, if regulations permit.
In response to emailed queries on the matter, Rixel said that “sky is the limit” when it comes to the market potential for new chocolates, as there is no “high-end cannabis chocolate” available.
Rixel has already incorporated a company named Bhang Chocolate Company Inc for the new venture and is also selling merchandise items such as T-shirts and baseball caps with the name and logo of Bhang Chocolate embossed on them as part of a marketing and brand recognition exercise.
“Yes, we have an extensive line of merchandise that will be available internationally,” Rixel said.
Asked whether he will consider producing and selling these chocolates in India, Rixel said, “I am not familiar enough with India’s cannabis laws, but would love to to do so.”