‘We are looking at India as a very important market for BWA & WiMAX’ | business | Hindustan Times
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‘We are looking at India as a very important market for BWA & WiMAX’

Hung Song, vice-president, global marketing group, telecommunication systems division of Samsung Electronics Company Ltd, is thinking big as India prepares to leapfrog into the next level of telecom revolution.

business Updated: Aug 25, 2010 21:26 IST
Jaidev Majumdar

Hung Song, vice-president, global marketing group, telecommunication systems division of Samsung Electronics Company Ltd, is thinking big as India prepares to leapfrog into the next level of telecom revolution. As a key driver of Samsung’s Mobile WiMAX and Fixed Mobile Convergence solutions worldwide, Song sees India as one of the most important markets. In an interview, Song narrates his experience and the way forward for mobile WiMAX in India. Excerpts.

How do you see the prospects of WiMAX in India?
The prospects of WiMAX is simply huge. How many people in India you think can afford to go to a theatre for seeing the latest Bollywood movie? Why not create a platform for them to see it on their handheld device? WiMAX can do just that and much more. It can make people’s lives better. We are looking at India as a very important market for broadband wireless access (BWA) and mobile WiMAX solutions and capability are readily available today, tried and tested for about five years.

What is your current WiMAX deployment levels worldwide?
Currently, 56 Mobile WiMAX operators in 34 countries including industry-leading operators such as Clearwire in the US, UQ Communications in Japan and YTL Communications in Malaysia use Samsung technology. Samsung Mobile WiMAX is expected to accommodate more than 300 million population by end of this year.

What is the feedback having talked to the telecom companies here for implementing mobile WiMAX?
So far, the telecom operators here have shown the same kind of vision that we have at Samsung. The Indian government too has taken big strides. Hopefully, the government takes a decision on commercial implementation of mobile WiMAXsoon.

How much has Samsung invested for WiMAX platform?
We have invested heavily since 2003 on the mobile WiMAX technology in terms of money, human resource, in standardisation and commercial activity and developing the whole ecosystem. Through the WiMAX forum, we have tried to address all WiMAX operators and chip vendors. We have invested heavily in our software engineers in Bangalore working on 4G and WiMAX platforms.