With a strong growth seen in the consumer electronics and mobile handset space, Samsung India is now poised to make India its export hub. JS Shin, president and CEO, Samsung South West Asia, plans to make Samsung a $10-billion company in India in the next three years. Excerpts:
What is Samsung’s growth strategy in India?
We expect to be a $10-billion company in India by 2013. We are looking to consolidate our leadership in touch screen mobile phones, flat panel TVs and frost free refrigerators and attain leadership in air conditioners, washing machines and smart phones.
We are doing investments in manufacturing and R&D to support our businesses and will step up investments. We will also enhance our penetration levels for different product categories.
What is the kind of investment Samsung is planning?
Our investments in India stand at $250 million. We will continue to make necessary investments to achieve the 40-50% growth that we are targetting every year.
What are your export plans?
Now, the manufacturing facilities are primarily meeting the domestic requirements. In the long-term, we are looking at making India the manufacturing hub
in the region.
What are the plans to counter competetion in the mobile business?
Given the growing customer preference for customising their phones as per their individual needs, we are focusing more on open operating system (OS) handsets. We are working on developing applications for our OS as well as developing more customised solutions.
Samsung has shown resurgence in India since 2005. How do you plan to maintain it?
We are taking it to the next level by setting up a product innovation team here, which will be working on designing and developing products specifically for the Indian consumers. Our effort will be in the direction of launching made–for–India and made-by-India products.