SAP, which provides business software and applications, is betting big on the increasing penetration of mobility devices. Peter Gartenberg, managing director, SAP Indian Subcontinent, tells HT that providing business applications on a mobile handset helps unlock lots of value. Excerpts:
Penetration of mobility devices is increasing by the day. In this backdrop how are you altering your business model?
The first part of our strategy involved acquisition of Sybase, which is a leader in mobile infrastructure and data management solutions. The acquisition brought in expertise and loads of customers. This combination has help us offer many of our applications, such as HR Processes, Procurement Processes, Analytic Processes and Customer Relationship Management on the mobile devices.
So, you see this as a key revenue driver…
Absolutely. We see mobile devices as the ubiquitous access point for data and lots of applications. It is happening across the world. Particularly across Asia you see a lot of leapfrogging as people can now bypass the desktop era for data access. In countries like China and India people are directly accessing data through mobile devices.
But how does it make a difference to your company?
Well, a lot of value gets unlocked in an application when we make it available on a device such as mobile handsets. Globally, there are close to 4 billion mobile devices today and it remains a most important and successful device. By moving business application and functions to the mobile you are providing access to people who never had it before.
So, in a way you could do things with your mobile device, which you could never do earlier. Globally SAP's target is to go after one billion mobility users and we hope to add a substantial chunk of this from India.