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Website to aid entrepreneurs

If you are a budding entrepreneur or hoping to market your product abroad, you will no longer have to worry about standing in a long queue outside a government office and collecting brochures.

business Updated: Jul 05, 2011 21:46 IST
Debobrat Ghose

If you are a budding entrepreneur or hoping to market your product abroad, you will no longer have to worry about standing in a long queue outside a government office and collecting brochures.

Such information - from setting up of a unit to selling of a product - is likely to be just a mouse-click away, thanks to the National Small Industries Corporation (NSIC).

To make entrepreneurs aware of the opportunities available in the micro, small and medium enterprises (MSME) sector, the NSIC has developed a comprehensive web portal on marketing intelligence.

The portal is expected to cater to nearly 30 million entrepreneurs in the MSME sector across the country.

The portal (www.msmeintelligence.com) shall guide an entrepreneur on a host of issues - from selecting the right kind of industry to be set up, to marketing a product in India and abroad, participating in global tenders and knowledge of technology required for the project.

"Taking ahead the success of our marketing intelligence cell, we've developed this portal. Our focus is to act as a single-point information and solution provider to small entrepreneurs, which was missing till date," said HP Kumar, chairman and managing director, NSIC.

A first-of-its-kind portal for small entrepreneurs to be launched soon, the NSIC portal will be an interactive one so that entrepreneurs can also have their queries redressed.

"This kind of portal is the need of the hour, because despite having lots of websites, MSME entrepreneurs still don't have a dedicated portal that fills the gap between a manufacturer, supplier and end user, and provides right information regarding domestic market," said Rajiv Chawla, president, Faridabad Small Industries Association.