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Windows Phone 7 and Nokia Lumia: Win-win situation?

business Updated: Nov 01, 2011 13:50 IST
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Nokia's new Windows Phone 7 devices, branded under the Lumia name, were recently announced at Nokia World last week. The Lumia 710, a mid end device comes with a 1.4 Ghz processor and a 3.7 inch screen while the Lumia 800 has a similar processor and screen, along with a much powerful camera at eight megapixels which is capable of better photography and with the notable looks and body structure of the Nokia N9, Nokia's MeeGo running device. The Nokia-Microsoft partnership was announced on the eleventh of February and it's taken eight odd months for Nokia to manufacture the Lumia devices. Windows Phone 7 Mango is the newest OS on the block and comes with a growing appstore that's currently clocked 25,000 apps. Looking at the numbers on the App Store and the duration for which the operating system has been around, the Operating System is indeed a successful one, growing faster than Android did in its initial months. Nokia and Microsoft are clearly on a strict policy, helping each other out as they shape up to beat Android in the coming years.

As the Nokia branding, which was a name to sport (and quite a famous one) couple of years back is being revived, the Nokia Lumia devices will outnumber the sales of every other Windows Phone device in the market, making way for Nokia to enter the Windows Phone 7 successfully.

Nokia is gaining a lot from this partnership, indeed. An all new beginning for the company, after Symbian's Touchscreen Operating Systems failed to compete against iOS and Android. Windows Phone 7 might be a whole new strategy and ecosystem which might work wonders for Nokia, not to forget that Nokia is also contributing to the Microsoft ecosystem, powering their services and building existing Nokia services on to Windows Phone 7. Nokia Maps, which was recently renamed across all devices from Ovi Maps, is now on Windows Phone 7 bringing Free Voice Guided Navigation and 3D Maps to the Windows Phone 7 platform. Also, Nokia Music was unveiled at Nokia World, which was developed by Nokia with a ton new features over the original Music app on WP7, Nokia has promised to keep these coming, bringing their exclusive small yet interesting applications which we've seen from them and their Beta Labs team into this platform, gradually. If this is implemented seriously, Windows Phone 7 could see a whole new set of meaningful and interesting apps from the Nokia team.

The Lumia devices from Nokia are the best Windows Phone 7 Mango devices out there in the market, though they lack a front facing camera while other Windows Phone 7 devices like the HTC Titan and HTC Radar have one on them. Nokia's build quality has always been known for its excellence and durability and the Lumia 800 has a really elegant feel to it, followed by the Lumia 710. The Samsung devices have a plastic build to them while the LG devices have very poor build shape, so far. While Sony Ericsson's CEO feels Android is much better than Windows Phone 7 and has terminated WP7 plans for now, how Samsung, LG and other manufacturers will bring out devices in the future on the Windows Phone 7 platform is unknown, but so far, the Lumia devices are the best Windows Phone 7 devices money could buy.

With an all new operating system that's got an eye-catching User Interface and solid Nokia build on the devices, can the Lumia devices take Nokia and WP7 forward?