Wipro outlines new strategy to revive growth | business | Hindustan Times
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Wipro outlines new strategy to revive growth

business Updated: Aug 05, 2011 01:02 IST
Shrenik Avlani
Shrenik Avlani
Hindustan Times
Highlight Story

A restructuring of human capital and divisions effected by Wipro in April this year is bearing fruit now and is expected to show in revenues and profits in the third and fourth quarters.

Earlier in the week Cognizant displaced Wipro as the No.3 IT services company in India. Wipro’s growth in the last six months has been slower than the market average. Dismissing any cause for alarm, Wipro

has said that with their new, leaner structure the sales are picking up.

Before the restructuring, the system at the IT company was bureaucratic and a client need had to be processed at seven different levels. Now with a single client engagement manager reporting directly to the business unit head, it takes just two steps to address a customer’s need.

“The benefits of the organisation-wide restructuring to drive customer centricity are clearly starting to show results, with our top 10 customers averaging $100 million in revenues for the first time last quarter. The ‘New Wipro’ is now bolder, simpler and leaner,” said Rajan Kohli, chief marketing officer, Wipro. “Our realignment has also meant that our service lines can now sharpen their focus on building business solutions for customers and enabling their future-ready capabilities to win in newer markets.”

“We are also cross-selling more of our products and applications to our existing clients thanks to the quicker response to their demands that our realignment has made possible,” said Kohli.

This is likely to reflect on the balance sheet in the final quarter of fiscal 2012.

The realignment has also meant that Wipro’s service lines are now sharpening their focus on building business solutions for customers and enabling their future-ready capabilities to win in newer markets.

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