The coming World Military Games (WMG), billed as India's biggest showcase sporting event so far, presents Indian corporates marketing opportunity, which might not be available on such a large scale in the next 30 years, according to a top official of a part of the organising committee said.
Lack of sponsorship, which was a big dampner, however, seems to have been sorted out with corporates pitching in with almost Rs 50 crore. The fourth and the biggest edition of the games, on the lines of the Olympics, for sports persons of the armed forces will be held in Hyderabad and Mumbai between October 14 and 21 this year. About 6,000 participants, of which 20 per cent are Olympic medal holders, from 127 countries will compete in over 16 disciplines.
India becomes the first Asian country to host the games surpassing several other developed countries.
"This event is a matter of pride for the Indian corporates. In fact, this is a truly genuine international event India has ever conducted. Countries from across all the continents are taking part in the event. This event presents a very big platform for our corporates...(they) can stop thinking of just cricket alone," Ajay David, CEO, MediaCenter, the marketing agency for this edition of the WMG, said.