Yahoo partners with Twitter, adds messages to real-time search results | business | Hindustan Times
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Yahoo partners with Twitter, adds messages to real-time search results

business Updated: Feb 24, 2010 22:55 IST

Yahoo Inc plans to integrate Twitter into its collection of websites, as the company seeks to enhance the appeal of its online properties with popular social networking features.

The partnership will allow web surfers to view the short, 140-character messages created by Twitter users, dubbed Tweets, directly within Yahoo sites as well as to publish their own Twitter messages without leaving Yahoo.

The move, which Yahoo announced late on Tuesday, comes a couple of months after Yahoo announced a similar deal with Facebook, the world’s No.1 social networking site.

Earlier this month, Google Inc unveiled a new service dubbed Google Buzz that replicated many of the social networking features that have made services like Twitter and Facebook Internet success stories.

Facebook and Twitter — which said on Monday that users of its service generate more than 50 million Tweets every day — pose an increasing threat to established Internet giants like Yahoo and Google whose businesses depend on selling online ads to large audiences.

In January, Facebook overtook Yahoo to become the second most visited website in the United States, according to a report by web analytics firm Compete. A separate study by comScore showed Yahoo maintaining its No. 2 rank with roughly 164 million unique US visitors, while Facebook was the No. 4 site with 112 visitors, behind third-ranked Microsoft.

Yahoo said that beginning on Tuesday its search engine results will display up-to-the-second Tweets about various topics, matching the so-called “real time search” capabilities that Google and Microsoft announced in their own respective deals with Twitter last year. Yahoo also plans to display a live stream of Tweets within other online properties including its email service and sites devoted to sports, entertainment and finance later this year.