In the Punjabi music industry, a lot of care and thought is given to the crafting of every tune”
His style has made many a ‘hairraising’ statements; his Bollywood song — from the movie Shaadi Ke Side Effects — came out just a week ago and has already reached more than 1.5 lakh views on YouTube. Now, Jazzy B is all set to play the protagonist in upcoming Punjabi movie Rambo Ranjha, which also stars Garry Sandhu and Parul Gulati.
Though the Punjabi film industry is churning out one movie after another, without any regard to quality, Jazzy says you can’t really expect anything else now, since every third person has started calling himself a producer. “Producers are mushrooming in Pollywood. Property dealers are producing movies. All I can say is, chak de phatte!” he quips.Jazzy, however, is of the view that Punjabi music industry is a lot more professional than Bollywood, in terms of their approach. "Everything in Bollywood is done at the last minute," says he and adds, "Here, in the Punjabi music industry, a lot of care and thought is given to the crafting of every tune. The reason that work here takes longer to get done is because we want everything to be perfect."
Citing an example of Bombay’s hurry of rushing into things, he says they get five singers to sing one song and can release whichever version pleases them at the last minute. “That is precisely why I don’t announce what I am doing till the last minute,” he says.
He goes on to add that the quality of songs is also declining, as people are not speaking pure Punjabi anymore. According to him, one-hit wonders are on the rise because of the demand of the general population. “Getting a hit in this industry is not difficult, given the rise of social media, but maintaining that success is another story altogether. These one-hit wonders come, score a hit song and then the success goes straight to their head. Then, they don’t know what to do anymore,” he testifies.
One of the few artistes he truly believes is popular without being a sell-out is Gurdas Maan. “His shows are still sold out no matter where he’s performing — India or aboard. His music is what music truly is,” says Jazzy.
About the difference between singing and acting, Jazzy says that acting is all about teamwork, whereas shooting for a music video is somewhat more intimate.
Any advice for upcoming singers? “Just believe in god, work hard, be honest and never be too afraid or shy to ask for guidance from those who can help you.”
Rambo Ranjha is scheduled for release on May 16, but you can look forward to the release of his upcoming single, Singhan Di Gadiyan, sometime in February.