Aptitude for innovation | chandigarh | Hindustan Times
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Aptitude for innovation

chandigarh Updated: Feb 16, 2013 11:19 IST
Prateek Walia
Prateek Walia
Hindustan Times
Highlight Story

The power of social networking to connect with friends, family and help businesses network with existing and potential clientele continues to be a driving force in today’s world. It’s incredible success is driving today’s generation to try their hands at it.

Yet another social mobile application was launched on Thursday at Tao Lounge in Sector 26, Chandigarh.

Abhishek Gupta, city-based youngster, who has a master’s degree in management from Harvard University, USA, returned to his hometown in July, 2012 with a desire to do something of his own.

It took me five months to build the application ‘MinkMe’ and the idea behind it was ‘quick networking’, says the 25-year-old who is the director of Indianmesh, a futuristic technology-driven company.

So, what different it has to offer when there are so many social mobile apps already on offer?

I did market research and a survey in Silicon Valley, USA, where most IT initiatives germinate, and found out that though most big companies come up with innovation, they don’t sustain it, says Abhishek.

Features of MinkMe

*One of its unique aspects is mood-based mingling. ‘Moods’ is a feature, which places ‘MinkMe’ in a category of its own and allows you to set your mood, so that your friend is always there to share your happiness and sorrows. The app also allows you to connect to people from your area. One can see who is visible and wants to connect with you from the same location. The service has been named as ‘Really Close’.

* Unlike WhatsApp, where anyone can send you messages, your friends will have to wait for your approval before they can connect with you on ‘MinkMe’.

* ‘Friends Map’: Use this feature if you have friends all over the globe, but are not sure which city are they currently in or it might be the case that you could be travelling, unaware that you have friends who live or could be visiting the same place at the same time! The feature allows you to stay connected or plan an outing with friends.

*If you are bored using your mobile phone, you can log into app website http://www.minkme.org/ on a bigger screen (computer) and enjoy the same networking. The website also offers phone tracking feature. So, if you have lost your mobile phone, simply log on to mink website and it will help you track your phone.