German luxury car manufacturer Audi announced an increase in price across its model range available in India on Thursday. The increase would range from 3-5% and will be effective from January 1, 2014.
Audi India head Joe King said, "While Audi has exhibited strong sales performance in 2013, the overall market scenario has remained challenging. Various economic factors have put pressure on our business model and resulted in the necessity to increase our prices. Continuing our focus on the customer, we have ensured that the impact is as minimal as possible. Additionally, we are offering the customers customised and innovative finance options from Audi Finance which will make their purchase more attractive."
Audi India plans to expand its network to 34 dealerships by the end of 2013 from its existing 30 centers.