BJP war room: Replicating Modi campaign in Haryana

  • Sat Singh, Hindustan Times, Rohtak
  • Updated: Sep 25, 2014 13:31 IST

Poll battle: Taking a leaf out of the-then PM candidate Narendra Modi’s campaign on social media and mainstream media in run up to the Lok Sabha polls, the state Bharatiya Janata Party has established war room at five places in poll-bound Haryana. Besides one at party’s state headquarters Rohtak, war rooms have been set up at Gurgaon, Karnal, Hisar and Panchkula. From BJP-ruled states’ cabinet rank ministers to veteran Rashtriya Swayamsevak Sangh leaders, they are handling crucial assembly poll campaign to replicate LS poll success.

Rajeev Bindal, Media strategist
Former Himachal Pradesh minister Rajeev Bindal, who is BJP’s Haryana media in-charge, has been entrusted with the responsibility of media monitoring and keeps tabs on what is going in favour or against the party. Bindal, a sitting MLA from the hill state, prepares a daily report on issues that the party’s key leaders should raise in electronic or print media through press notes or conferences.

Praveen Sharma, Keeping tabs on media

Sharma is former media co-coordinator to former Himachal Pradesh chief minister. He is a dab hand in handling media affairs and keeps a watch on publication of news related to party candidates and creates a daily record for senior party leaders to make a judgement on how the things were going. He ensures that the inputs on issues gaining public attention should reach senior party leaders.

Ganeshi Lal, Experienced campaigner

Ganeshi Lal, a former Haryana minister and former state president, is the only member in the war room who has the experience of the ground realities of state politics. He helps in actualising the concepts or strategies developed by the core team. Lal’s main job is to tackle state issues using his rapport with media and to help candidates equip themselves with knowledge of issues in sync with the party line.

Anil Jain, The go-between

Jain, the Haryana polls co-incharge, sits at the central war room in Rohtak and collects information from key leaders of the party, which helps the thinktank to plan party-specific, constituency-specific and candidate-specific strategies. He also keeps the BJP central leadership in loop over political development in the state.

Pradeep Jain, Party’s face on TV

Jain, a senior and articulate leader of the party, who hails from Rohtak has been entrusted with the overall responsibility of the Rohtak war room by mobilising resources as and when required for official use. Jain also appears on behalf of the party on television debates or shows to give a boost to party prospects in the crucial polls.

Suresh Bhatt, RSS man and organiser

Bhatt, general secretary of Bharatiya Janata Party (organisation), is a full-timer with Rashtriya Swayamsevak Sangh. He takes up organisation-related decisions as and when required in the larger interest of the party. His stamp on organisation-related decisions is considered final, which is later sent to the central leadership for implementation. Bhatt, a native of Uttarakhand, has a vast experience of working for RSS across the country.

Neeraj Gaur, IT man

The Haryana BJP’s Information Technology (IT) cell in-charge, Gaur manages party accounts on social networking sites by developing pages of party candidates and caricatures of rivals on varied issues to catch the attention of online users. Gaur, who earlier had worked as convener in national team of BJP, manages trends on Twitter/Facebook/WhatsApp after consultation with and feedback given by key leaders on party’s stand on social issues.

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