To encourage voters, especially the youth, to exercise their right to vote on April 30 in SAS Nagar, the Confederation of Indian Industrys (CII) - Young Indians (Yi) Chandigarh Tricity Chapter launched the campaign, 'Show the ink, see prices sink," here on Tuesday.
The campaign would enable voters to claim 10- 50% discounts, interesting offers, and attractive deals at various hotels, restaurants, retail stores, top brands, service centres, gyms, and salons etc across the tricity.
"With 810 million eligible voters and 15 crore first-time voters, India cannot afford any voter apathy. An innovative approach was needed to encourage voting for which we launched this campaign", said Jaiprakash Singh Hasrajani, chairman, CII Yi Chandigarh Tricity Chapter.
"The voters can avail up to 50% discounts between May 1-3 by showing the voters' ink mark on their fingers," he added.